Dubai is unlike any other city in the world. Built on a desert, it has grown into a multicultural hub for people from all corners of the world, whether they are looking for adventure and exploration or pampering luxury. It is known for its unique history, blooming culture, world-class entertainment, exquisite cuisine, cutting-edge architecture, uncompromising luxury, out-of-the-box adventure opportunities, and so, so much more, while also providing you with unparalleled safety.

Dubai is the place that knows how to keep tourism thriving, a place where exciting things happen every day and where everything is designed for your absolute comfort.

This is the place that holds the world’s tallest building, Burj Khalifa. The city where you can ski, ice-skate, tour a large-scale aquarium or see a play within a shopping mall. Where you can visit museums and old, culturally-rich neighbourhoods in the morning, attend the luxurious opera in the evening and then spend your night exploring some of the world’s most modern bistros where culinary virtuosos experiment with the newest flavour combinations over live music. Where you can lie on the beach, play watersports or try kitesurfing depending on how the mood strikes. Where you can stroll through contemporary art galleries with your friends, or take your family for an unforgettable amusement park adventure. A daring city that aims to break records, be the first, the only, the best at anything imaginable. That is always striving to do more. That will inspire you to do new things, cross countless items off your bucket list and broaden your horizons in ways you never thought of before.